J.D. Power: Arai, Icon Tie for Highest Ranked in Motorcycle Helmet Satisfaction

WESTLAKE VILLAGE, Calif.: 26 May 2011 — Motorcycle helmet owners are increasingly likely to purchase their helmet online, according to the J.D. Power and Associates2011 U.S. Motorcycle Helmet Satisfaction StudySM released today.

The study finds that nearly one-fourth (23%) of motorcycle helmet owners purchase their helmet on the Internet, compared with 20 percent in 2010. In 2002, less than 10 years ago, this proportion was just 4 percent.

“While the dealership is still the main source for a majority of helmets purchased, it’s clear that customers are continuing to shift to the online channel to purchase their motorcycle helmets,” said Brent Gruber, senior manager of the powersports practice at J.D. Power and Associates. “The percentage of helmets purchased online has increased steadily during the past 10 years. As a result, it’s crucial to ensure that dealers have an e-commerce website available for customer use as their preferences change.”

The study measures overall satisfaction of motorcyclists with their new helmet

across 11 attributes: quietness; ventilation/air flow; de-fogging performance; face shield effectiveness of keeping wind out; face shield resistance to scratching; ease of replacing face shield; scratch resistance of shell; color/graphic design; weight; ease of fastening the strap; and fit and comfort.

For a 13th consecutive year, Arai ranks highest in customer satisfaction, and ties with Icon with a score of 852 on a 1,000-point scale. Arai performs well across all 11 attributes, particularly in fit and comfort and face shield effectiveness of keeping wind out. Icon performs particularly well in color/graphic design. Shoei follows in the rankings with a score of 831 and performs well in ease of replacing the face shield.

 

The study also finds the following key trends:

  • Overall satisfaction across the industry continues to improve to an average of 788 in 2011, reaching its highest level since the study’s inception in 1999.
  • The average helmet purchase price this year remains consistent with 2010—$209 in 2011, compared with $206 last year. In fact, the average price paid for a new helmet has remained relatively constant since 2007, when the average price was $203.
  • With a consistent increase in the median age of new helmet owners since 2000, this year’s study shows the highest median age to date—48 years.

 

The 2011 U.S. Motorcycle Helmet Satisfaction Study is based on responses from 4,820 purchasers of new 2009 and 2010 model-year motorcycles who provided information about their most recent helmet purchase experience and helmet use. The study was fielded between August and October 2010.

 

 

 

 

 

.

 

 

 

 

Cardo Systems Announces Launch of Accessory Kit for Motorcycle Riders Wearing Half-Helmets

PITTSBURGH, PA (April 26th, 2011) – Cardo Systems, Inc., the world’s market leader in wireless Bluetooth communications for helmet headsets, announced today the availability of its new Audio & Microphone Kit for Half-Helmets.

The audio kit is an accessory for use with the company’s line of scala rider® Q2™ MultiSet PRO, Q2™ MultiSet, Q2™ PRO, Q2™, and TeamSet™ PRO and TeamSet™ Bluetooth enabled rider-to-rider communication headsets. These products are designed to comfortably fit riders who use nearly all brands of half-helmets when riding their motorcycles. The kit attaches in minutes and offers secure fastening to the straps of the helmet using the patent pending method.

Each kit also contains two sets of ultra-slim speakers, a single speaker and dual speakers, that
plug into a standard 3.5 mm audio headphone jack, along with ear curtains, and microphone sponges. Similar to other Cardo Systems audio kit products, this kit also includes a 3.5 mm audio input jack to quickly plug into various music devices.

“Our Audio and Microphone Kit for Half-Helmets is proof of our commitment to motorcycle riders” said Abraham Glezerman, CEO of Cardo Systems, Inc. “We offer motorcyclists who utilize half-helmets to experience the amazing audio quality and long-range capabilities of our scala rider headsets. Our kit makes available the unparalleled safety and convenience of headsets for an ever expanding audience of motorcycle enthusiasts. ”

The new Audio & Microphone Kit for Half-Helmets is now available through select distributors, retail outlets, specialty motorcycle shops, and directly from the Cardo Systems web site at www.cardosystems.com.

About Cardo Systems, Inc.
Cardo Systems, Inc., headquartered in Pittsburgh, PA, has specialized in the design, development, manufacturing and sale of state-of-the-art communication and entertainment systems for motorcycle helmets since 2003. Cardo’s scala rider line of headsets, now available in over 50 countries, is the world’s best selling Bluetooth system for the motorcycle industry. For more information call (412) 788-4533.

Wacky Brain Buckets

Brain Bucket:  (slang) A type of motorcycle helmet that enables motorcycle riders to be in compliance with the law where helmets are required, but offers inadequate protection, about that of a bicycle helmet – Urban Dictionary

University of Southern California (USC) Professor C.F. “Red” Lombard is credited with being the first to designed a motorcycle helmet to absorb the shock of an impact.  IN 1953 Professor Lombard applied for a patent for his new invention which had two layers of padding.  One layer inside which fit next to the wearers head and provided comfort, and the outer layer which absorbed and diffused the energy from an impact over the entire surface of the helmet.   In 1967 South Carolina enacted legislation requiring all motorcyclists to wear helmets and thirteen years later 200 members of  ABATE of South Carolina was successful in getting this law amended to apply to only those under 21.

Here’s a bit of trivia.  Half a decade before South Carolina implemented its motorcycle

helmet law, Australia became the world’s first government to implement a mandatory motorcycle helmet law on January 1, 1961.

In 1974, the U.S. Department of Transportation (DOT) introduced their Federal MotorVehicleSafety Standard No. 218 (FMVSS 218) for Motorcycle Helmets.  Since that date, helmets which meet the standard have been required  to carry a DOT-approved sticker.

We doubt these helmets carry DOT-approved stickers but we like the creativity shown in their creation.