Zero Motorcycles to Showcase Full Product Line And Provide Demo Rides at 2011 MotoGP AT Laguna Seca

SANTA CRUZ, Calif. (July 19, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, today announced it will be in attendance for its third consecutive year at the 2011 MotoGP at Mazda Raceway Laguna Seca. During the three day racing event, spectators will be invited to Zero’s newly developed tradeshow booth to take a closer look at the Zero Motorcycles 2011 product offerings, which are all available for purchase today. Always a hit at MotoGP, Zero will also be hosting its demo ride program, giving consumers the opportunity to take a Zero Motorcycle for a quick test ride to see and experience the world’s largest line-up of electric motorcycles.

“MotoGP is one of the biggest venues in the country that brings together motorcycle enthusiasts from all walks of life. Each year we look forward to showing spectators our newest products and this year is no different. Our 2011 product line is the strongest, fastest and most fun to ride bikes we’ve ever built,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “Our new tradeshow booth will be a big highlight for us this year as it will really give consumers a different kind of Zero Motorcycles experience with new interactive kiosks and improved visuals of our motorcycle line.”

Zero Motorcycles’ demo program will kick-off Friday at 10 a.m., in the Yamaha Marketplace at Laguna Seca, Demos will continue throughout the weekend from 10 a.m. to 3 p.m. on Friday, Saturday and Sunday. Interested spectators that desire a test ride will be required to present a valid motorcycle license and sign a waiver. Due to limited space, interested spectators and media can Pre-Schedule a ride time online to avoid long lines and to ensure a quality riding experience. Zero Motorcycles executive and technical staff will be on-site to answer any consumer product inquiries.

About Zero Motorcycles

Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com

Zero Motorcycles Expands Sales Channel, Adding Traditional Dealership Model For Enhanced Consumer Retail Experience

SANTA CRUZ, Calif. (July 12, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, today announced the expansion of its current sales model to now include traditional motorcycle dealers as a point of purchase for retail customers. The development of a traditional dealership program has been part of Zero’s strategic plan for more than a year as the company continues to ramp up its manufacturing capabilities. The new dealership experience now provides consumers with a location to see and experience Zero’s expansive and rapidly growing product line all in one place. Eight of the most recognized and largest multi-line dealers have signed on to carry Zero’s entire product line.

 

-Malcolm Smith Motorsports(Riverside, California)

-MotoWorld of El Cajon  (El Cajon, California)

-Escondido Cycle Center (Escondido, California)

-Mission Motorcycles (Daly City, California)

-NorCal MasterCraft (Sacramento/Pleasanton, California)

-Grand Prix Motorsports  (Littleton, Colorado)

-C&C Sports (Brighton, Michigan)

-Hitching Post (Fridley/Hopkins/South St. Paul, Minnesota)

“As we continue adding new motorcycles to our product line-up, consumers are looking to experience our products in more of a traditional retail setting that allows for them to touch and feel all of our bikes in one location and at one time,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “It has always been part of our strategic plan to add multi-line dealerships to the mix and the timing is now right for us to move in this direction. Dealers have been requesting we alter our sales model for the past few years so they could begin selling our products and we are now in a position to successfully do this.”

The new dealership model for Zero will include the United States and Canada as part of the initial rollout and is a major transition in the development of Zero’s distribution model (Canadian dealership partners will be announced in an upcoming release). Zero’s current sales channel is predominately internet-driven through www.zeromotorcycles.com , with consumer test rides being conducted by field representatives.

Now interested buyers can go directly to their nearest Zero Motorcycles dealership to test ride and buy a Zero on-site. Once the official transition is completed, Zero Motorcycles will no longer sell motorcycles directly to consumers, unless purchasing from a powersports dealer is not feasible.

Aermacchi/Harley-Davidson Club to be Showcased as Classic Club at 2011 AMA Vintage Motorcycle Days

PICKERINGTON, Ohio — The American Motorcyclist Association (AMA) is pleased to announce that the Aermacchi/Harley-Davidson Club has been selected as the Classic Club for 2011 AMA Vintage Motorcycle Days, July 22-24, at the Mid-Ohio Sports Car Course in Lexington, Ohio.

“Motorcycling history is rich with distinctive relationships that produced some of the most interesting examples of motorcycle technology,” said Jack Penton, AMA director of operations and Motorcycle Hall of Famer. “The Aermacchi/Harley-Davidson line of 1961-1978 certainly fits that description, and we’re pleased to provide attendees of AMA Vintage Motorcycle Days an opportunity to appreciate these special motorcycles.”

The selection of the Classic Club complements the announcement of Kawasaki as the 2011 Marque of the Year for AMA Vintage Motorcycle Days. By honoring a Classic Club, the AMA continues a long-standing tradition of recognizing the many brands that are represented at America’s grandest celebration of motorcycle heritage.

“The legendary Aermacchi/Harley-Davidson Sprint CRTT flat-single racers were born in 1961 when the Italian factory Aermacchi entered into a financial relationship with Harley-Davidson,” said John Basore, who is working with the AMA to organize the Classic Club display. “The union led to the production of 65cc to 350cc street and racing motorcycles for AMA-sanctioned lightweight competition. AMA Vintage Motorcycle Days will be a rare opportunity for fans to celebrate the 50-year anniversary of the birth of this unique brand.”

As this year’s Classic Club, Aermacchi/Harley-Davidson will be featured in a special display tent on the grounds of Mid-Ohio, and visitors will have a chance to see bikes, memorabilia and more relating to the rare motorcycles.

Those interested in displaying their vintage Aermacchi/Harley-Davidson or brand-related memorabilia as part of the Classic Club display can contact Basore at (336) 245-3594 or jfbasore@triad.rr.com.

Staged at the world-class Mid-Ohio Sports Car Course, AMA Vintage Motorcycle Days features vintage and post-vintage competition in motocross, trials, hare scrambles, roadracing and dirt track. In addition to demo rides of current production bikes, the event includes North America’s largest motorcycle swap meet, educational seminars, bike shows, motorcycling seminars, the new product Manufacturers’ Midway, and club corrals featuring marque and regional clubs.

Proceeds from AMA Vintage Motorcycle Days benefit the Motorcycle Hall of Fame, which is located on the campus of the AMA in Pickerington, Ohio. The mission of the Hall of Fame is to celebrate, elucidate and preserve the rich tradition of motorcycling in America. Its exhibits honor the distinguished men and women whose competitive spirit, passion, vision and entrepreneurship have played a vital role in shaping the sport, lifestyle and business of motorcycling. For more information, call (614) 856-2222, or visit the Hall of Fame’s website at MotorcycleMuseum.org.

For tickets to AMA Vintage Motorcycle Days, see MidOhio.com. For more information about the event, visit AMAVintageMotorcycleDays.com.

Craig Vetter Fuel Economy Challenge Coming to AMA Vintage Motorcycle Days

PICKERINGTON, Ohio — Competition breeds excellence, and on July 22 at AMA Vintage Motorcycle Days at the Mid-Ohio Sports Car Course in Lexington, Ohio, Motorcycle Hall of Famer Craig Vetter will challenge all comers to push the limits of motorcycle fuel economy.

“The goal of the Craig Vetter Fuel Economy Challenge is to discover the least amount of energy — in dollars and cents — it takes to travel the way we really ride,” said Vetter. “The conditions of these events reflect utility and reality, not controlled track conditions. Not only do entered motorcycles have to produce excellent mileage, but they must be comfortable, attractive and be able to carry a reasonable load — such as four bags of groceries.”

As the country’s grandest celebration of the people and machines that define motorcycling’s history, AMA Vintage Motorcycle Days provides a unique backdrop for an event focused on the future of motorcycle design.

“Our goal with these events is to move motorcycle technology forward,” Vetter added. “This is an opportunity for riders to participate directly in that process.”

Vetter said that the route from the Mid-Ohio Sports Car Course will be roughly 100 miles, with awards for the overall winner, the best electric bike, and the best performing vintage motorcycle — 1969 model year and older.

“How many times have we heard that the old bikes got great mileage?” Vetter asked. “My Brit buddies are sure their BSA singles from the ’50s and ’60s got 100 mpg. And who knows? Maybe they did. At the AMA Vintage Days Vetter Challenge, we will learn the truth.”

Rules and additional details about the 2011 Craig Vetter Fuel Economy Challenge, which will take place Friday morning, July 22, at AMA Vintage Motorcycle Days, are available at CraigVetter.com

Staged at the world-class Mid-Ohio Sports Car Course, AMA Vintage Motorcycle Days features vintage and post-vintage competition in motocross, trials, hare scrambles, roadracing and dirt track. In addition to demo rides of current production bikes, the event includes North America’s largest motorcycle swap meet, educational seminars, bike shows, motorcycling seminars, the new product Manufacturers’ Midway, and club corrals featuring marque and regional clubs.

Kawasaki is the honored Marque of the Year at 2011 AMA Vintage Motorcycle Days. The Grand Marshal, a major figure from Kawasaki’s storied history on two wheels, will be announced shortly.

Proceeds from AMA Vintage Motorcycle Days benefit the Motorcycle Hall of Fame. The mission of the Hall of Fame is to celebrate, elucidate and preserve the rich tradition of motorcycling in America. Its exhibits honor the distinguished men and women whose competitive spirit, passion, vision and entrepreneurship have played a vital role in shaping the sport, lifestyle and business of motorcycling. For more information, call (614) 856-2222, or visit the Hall of Fame’s website atMotorcycleMuseum.org.

For tickets to AMA Vintage Motorcycle Days, see MidOhio.com. For more information about the event, visit AMAVintageMotorcycleDays.com.

 

 

 

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Mark Blackwell Joins The Board Of Zero Motorcycles

SANTA CRUZ, Calif. (May 10, 2011) – Zero Motorcycles, the global leader in the electric motorcycle industry, today announced that Mark Blackwell joined its Board of Directors. Mark was inducted into the AMA Motorcycle Hall of Fame in 2000. Mark started racing while in his teens and was one of the very first American Motocross superstars. After his racing career, Mark has held positions of increasing responsibilities in the motorcycle industry, initially at Suzuki, then at Husqvarna, at Suzuki again and finally at Victory Motorcycles where he was Vice President & General Manager through a critical growth period for the brand. In addition to his new responsibilities with Zero, Mark remains an executive of Polaris Industries.

“I am delighted to join the Board of Zero Motorcycles. I have tracked the progress of the company from afar and been impressed with its growing product line and its increasingly well-established brand, channel, and supply chain. I look forward to helping the company grow in the coming years and advising its team of talented, industry-experienced executives,” said Mark Blackwell.

“My colleagues and I have known Mark for a while and we greatly value his industry insight, knowledge of motorcycles, and years of managerial expertise,” said Aflalo Guimaraes, Managing Director of The Invus Group, LLC and a Zero board member. “We are excited Mark has elected to join the Board of the company and we know his contributions and talents will make an enormous impact on our business moving forward. We look forward to a close and productive relationship with him.”

About Zero Motorcycles:
Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.

 

Zero Bikes Dominate Electric Class In 2011 AMA MiniMoto SX COMPETITION

LAS VEGAS (May 9, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, is celebrating victory this past weekend at the 2011 Geico AMA MiniMoto SX in Las Vegas. On Friday, May 6, Zero set some of the fastest qualifying times among both gas and electric motorcycles. Quick from the start, they dominated the electric motorcycle heat race on production Zero MX dirt bikes. During the race, Zero’s Blake Mitchell took first, followed by Jamie Lanza, Chris Green and Trevor Doniak.Consistently outpacing, out accelerating and out handling the other electric motorcycle competition, Zero showed the strength of their dirt bike line which has evolved to become faster and more robust over several generations. The winner, Blake Mitchell, owns and trains on a Zero X which he purchased in 2008 so that he could gain a competitive edge by riding close to home without disturbing those living nearby.

“Our lap times, success in qualifying heats and speed during the race showcased the performance available today from Zero Motorcycles line of production electric dirt bikes. By leveraging the highly efficient and powerful advantages of our direct drive powertrain we were able to consistently beat the other electric competition by a wide margin,” said Scot Harden, Vice President of Global Marketing for Zero Motorcycles. “We are incredibly proud of our team’s performance. Our thanks and congratulations not only go out to Blake, Jamie, Chris and Trevor, but also to our engineers and technicians as well who supported the effort throughout.”

Adding an interesting twist, during racing and qualifying the electric motorcycles were mixed in with their internal combustion counterparts. In an attempt to level the playing field and capture fans’ attention, race organizers handicapped the electric motorcycles by delaying their start behind the gas motorcycles by several seconds.While entertaining, the top electric motorcycle riders were so much faster than the majority of the combustion field that it caused hazards during passing that resulted in at least one incident. As riders increasingly turn to high performance electric motorcycles it will be the challenge of organizers to decide how best to integrate a new powertrain into a new racing tradition.

Zero has made it a goal to work with promoters in an effort to increase the amount of riders competing on electric motorcycles and envisions a future of both electric only and gas-electric races. “We are deeply indebted to the promoters of the MiniSX for their vision and support for electric motorcycles as the next generation in motocross racing. It’s only through their efforts that racing fans and the public can get a glimpse of what the future holds”, said Scot Harden. “In particular we wish to thank Eric Peronnard, Mike Karsting and Lance Bryson for making it possible for us to have a venue to compete”.

No stranger to the racing world, Zero Motorcycles won the inaugural TTXGP at Infineon Raceway in 2010. They also competed against over two hundred and fifty gas motorcycles and four other electric motorcycles during the Electric Off-Road Challenge in Gironville, France. After beating the other electric competitors on a Zero MX, Thomas Aubry went on to take first place in the last race of his series, placing him third overall in his class. In 2009, Zero Motorcycles held the 24 Hours of Electricross, which became the world’s first all-electric 24-hour off-road race. Incidentally, Blake Mitchell competed in the24 hour race on his Zero X. Zero Motorcycles uses racing to prove and refine its advanced motorcycle technology for integration into its production electric motorcycle line.

About Zero Motorcycles:
Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.

 

Popular Electric Motorcycle Brand Gears Up to Battle Gas Rivals in Las Vegas

SANTA CRUZ, Calif., (April 20, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology announced its plans to return to competition at the 2011 AMA MiniMoto SX on May 6 in Las Vegas at the South Point Hotel and Casino which now serves as the battleground for the world’s biggest mini bike event. Developed as a collaboration to showcase the latest in electric motorcycle technology, Zero Motorcycles will be taking on some of the most sophisticated and high powered 150cc racing dirt bikes available today in a heads-up battle that is certain to keep motocross fans on the edge of their seats.

Zero Motorcycles test rider and engineering technician, Trevor Doniak, will be joined by Chris Green, an avid motocross competitor, who also serves as the Associate Editor for Dirt Rider magazine and WORCS/Endurocross upstart, Jamie Lanza. All riders are expected to compete on modified 2011 Zero MX motorcycles. This year’s battle will take place on a larger track than previous events due to the South Point Hotel and Casino’s expansive arena, which allows for higher speeds and intense bar-to-bar action.

“Electric motorcycle racing is evolving rapidly and is the ideal venue for refining Zero Motorcycles’ advanced motorcycle technology. This type of race also helps showcase what electric motorcycles are capable of by facing off against gasoline competitors,” said Scot Harden, Vice President of Global Marketing for Zero Motorcycles. “Our 2011 Zero MX is incredibly tough and lightweight plus it features a newly developed suspension system to tackle the jumps and whoops of a larger and more technical Mini Moto SX track. This is going to be a great event and we’re proud to be involved again this year.”

Zero Motorcycles is no stranger to competition. Prior to their historic win at the inaugural TTXGP in 2010, Zero Motorcycles competed against over two hundred and fifty gas motorcycles and four other electric motorcycles during the Electric Off-Road Challenge in Gironville, France. After beating the other electric competitors on a Zero MX, Thomas Aubry went on to take first place in the last race of his series, placing him third overall in his class.In 2009, Zero Motorcycles also held the 24 Hours of Electricross, which became the world’s first all-electric 24-hour off-road race. Zero Motorcycles uses racing to prove and refine its advanced motorcycle technology for integration into its production electric motorcycle line.