January 18, 2013 Yesterday, Ducati North America announced that 2012 was the company’s best year in the market, with a 21% increase over 2011 in total sales of motorcycles and a 42% jump in its apparel division.
Chief Executive Cristiano Silei thanked passionate American Ducati fans “Ducatisti,” for driving 2012 U.S. sales up 21% over 2011. The US (for the second year in a row) is the Italian motorcycle company’s biggest market, where “One out of every four Ducati motorcycles sold [worldwide] is sold in North America,” Silei said. “It’s a love story.”
Silei said he was guardedly optimistic that 2012 might have been the last bad year in the motorcycle sales slump that began with the economic crash of 2008.
“Maybe this is the bottom,” he said. “I certainly hope so. The market has been stable for the last two years, so maybe we have reached a plateau. For us, we are posting record numbers now.”
Silei is a 17-year Ducati employee who insists he is as passionate a rider as any of his customers, but he no longer rides on the “edge.” “I am not the fastest rider out there,” he said. “I enjoy the twisty and windy roads more than the track.”
He is pictured in a company photo embracing Ducati’s flagship superbike, the Panigale. But that isn’t necessarily his No. 1 bike.
Pressed to name a favorite model, Silei resisted before saying, “Really, I am a Multistrada guy, in my soul.” He said he’s eagerly waiting now for delivery of the company’s 2013 Multistrada 1200S Pikes Peak Special Edition.
Vehicle Make/ Model: Ducati / Diavel Model Year(s): 2011
Ducati / MTS 1200 2010-2011
Manufacturer: Ducati North America Mfr’s Report Date: APR 21, 2011
NHTSA Campaign ID Number: 11V253000 NHTSA Action Number: N/A
Potential Number of Units Affected: 1,051
Ducati is recalling certain model year 2010-2011 Multistrada 1200, and model year 2011, Diavel Motorcycles, the electronic steering lock may fail to disengage during the motorcycle “key-on” process. This has been linked directly to a certain revision of the hands free device software. It could result in a situation where the motorcycle’s engine might start while the steering lock is still engaged. A rider could start the motorcycle and attempy to ride away while steering is still locked.
The rider could experience the inability to steer increasing the risk of low speed tip-over or collision, thus increasing the potential for injury to the rider.
The dealer will update the software of the hands free control unit free of charge. The recall is expected to begin during May 2011. Owners may contact Ducati at 1-800-231-6696
Owners may also contact the National Highway Traffic Safety Administration’s Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to SaferCar.gov
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