SUZUKI INTRODUCES NEW 2012 GSX-R1000 AT ANNUAL BUSINESS MEETING

2012 GSX R1000

2012 GSX R1000

BREA, Calif. October 24, 2011 –Suzuki is pleased to introduce the new 2012 GSX-R1000 model to the 2012 Suzuki motorcycle lineup. The new model was introduced to an assembly of national dealers at Suzuki’s annual business meeting held this year at the Orlando World Center Marriott Resort & Convention Center in Orlando, Florida.

As the flagship model in the GSX-R lineup, the new 2012 GSX-R1000 continues in the GSX-R tradition of applying Suzuki racing technology to produce class-leading production models.

“We are proud to introduce the new 2012 GSX-R1000,” said Suzuki Senior Communications Manager Steve Bortolamedi, “this new GSX-R model reflects decades of development through on-track domination around the world and the latest model continues the GSX-R1000’s legacy of championship-winning performance by integrating race-developed technology into our class-leading products.”

The 2012 GSX-R1000 boasts a number of new features including lightweight radial-mount Brembo monobloc front brake calipers, a new lightweight single-muffler exhaust system, updated engine design with lighter, more durable pistons and higher compression ratio, aggressive new styling and an overall weight savings of over 4-lbs from the previous GSX-R1000 model. These changes improve both the handling and performance of the model to reinforce its position as a purpose-built machine designed to Own The Racetrack.

The 2012 GSX-R1000 model is scheduled to arrive in Suzuki dealerships in early 2012.

More information about the 2012 GSX-R1000 and other 2012 models can be found at: www.suzukicycles.com

Controversial Governor Selected Motorcyclist of 2010 by AMA

The American Motorcyclist Association (AMA) announced today its AMA Motorcyclist of the Year. Awarded annually, the AMA Motorcyclist of the Year designation recognizes the person(s) who has had the most profound impact on the world of motorcycling, for better or worse, in the previous 12 months.

For 2010, that distinction belongs to outgoing California Gov. Arnold Schwarzenegger, whose signature on a controversial law will have far-reaching and potentially harmful effects on the motorcycling community nationwide.

With no fanfare, Schwarzenegger signed a poorly crafted bill on Sept. 28 that fundamentally changes how California will regulate motorcycle exhaust systems. The new law also maps a path for the rest of the country, as other state and local lawmakers look for their own answers to address excessive motorcycle sound. The full story is in the January 2011 issue of American Motorcyclist magazine, the journal of the AMA.

“Gov. Schwarzenegger signed a piece of legislation that has rocked the motorcycling world, and will impact motorcyclists in other states as well for years to come,” said AMA President and CEO Rob Dingman. “This makes him the logical choice for the 2010 AMA Motorcyclist of the Year.”

The legislation, California Senate Bill 435, the Motorcycle Anti-Tampering Act, requires every new motorcycle or aftermarket exhaust system built starting in 2013 to carry a stamp on the exhaust certifying that it meets federal Environmental Protection Agency sound requirements. For most motorcycles, the law is a de-facto OEM (original equipment manufacturer) exhaust mandate because the federal standard was not designed for aftermarket manufacturers, and compliance for the scores of low-volume production models now on the market is extremely problematic.

The AMA has long advocated reasonable measures be adopted for the regulation of excessive motorcycle sound, and cites the Society of Automotive Engineers J2825 motorcycle sound testing procedure as the most fair, economical and practical solution to the problem vexing communities nationwide.

“The California law is a poorly crafted piece of legislation that’s discriminatory and does little to address the core problem of excessive sound from all sources, not just motorcycles,” Dingman said. “Rather than objectively regulate offensive noise, this law creates all sorts of problems for riders, law enforcement and aftermarket manufacturers.”

An EPA certification label is no guarantee of sound compliance, and the lack of a label is no guarantee that an exhaust is too loud. The only way to know if a motorcycle exhaust is compliant is to test its actual sound output, Dingman noted.

“As a motorcyclist, Gov. Schwarzenegger should have known better,” Dingman said. “Now California’s motorcyclists, as well as key segments of our industry, are going to be negatively impacted.”

Currently, only two aftermarket manufacturers offer EPA-sound-stamped exhaust systems for a handful of late-model Harley-Davidsons. The process of certification is complex and expensive. For the millions of owners whose motorcycle models were made in relatively small numbers, the requirement to replace an aging exhaust system with an expensive OEM system is onerous and discriminatory. Owners of automobiles and trucks don’t have to meet the same standard, and they can buy less expensive replacement exhaust systems at local muffler shops.

Schwarzenegger’s selection as AMA Motorcyclist of the Year was reinforced by California’s position as a role model for the rest of the country.

“In many cases, we’ve seen other states follow California’s legislative lead on a number of issues,” Dingman said. “There’s no reason to think that trend won’t continue with respect to S.B. 435. With the stroke of his pen, Gov. Schwarzenegger significantly altered the motorcycling landscape for motorcyclists everywhere, and this is the reason why his selection as AMA Motorcyclist of the Year is so impactful.”

The full story of Schwarzenegger’s involvement with motorcycling goes beyond S.B. 435, and is detailed in the January issue of American Motorcyclist. Schwarzenegger has, during his tenure, been an ally of motorcycling with key appointments to decision-making committees that deal with off-highway riding issues, as an example. In addition, as a known motorcyclist himself, Schwarzenegger has drawn attention to motorcycling and, after a high-profile crash in 2006, the need for proper motorcycle licensing.

“We will continue to work with municipal governments and state legislatures to implement reasonable measures, such as the SAE J2825 standard, to address excessive motorcycle sound,” said Dingman. “But we now have the added burden of showing how California’s new measure is not an effective solution, and we have Gov. Schwarzenegger to thank for that.”

About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world’s largest motorcycling rights organization, the AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its support of the Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations. For more information, please visitAmericanMotorcyclist.com.