Scotts Valley, CA, Jan. 8, 2013 – Bell Helmets, the company that pioneered the first racing helmets in 1954, are blazing yet another new trail for the industry with the company’s latest category-defying product introduction. Today, Bell unveiled “Rogue,” a totally unique open-face helmet, designed to provide facial coverage from the elements that previously had not been provided by any other open-face helmet on the market.
Designed with the cruiser market in mind, but appropriate for a wide variety of motorcycling applications, Rogue addresses a long-standing gap in the market for an open-face helmet that provides increased coverage against the elements. Particularly useful in cold-weather conditions and for long-distance touring, Rogue is equipped with a first-of-its-kind, adjustable and detachable “muzzle” system, allowing riders increased comfort and protection against the elements. The muzzle benefits are also aesthetic, creating an ominous-look to the Rogue, ideal for the attitude and lifestyle synonymous with the cruiser category.
“For years, our sales reps and dealers have had cruiser riders lamenting about the need to lose their bandannas for an open face helmet that’s got the attitude and style that they seek, but also provides some facial coverage for wet, cold or other harsh riding conditions,” said Chris Sackett, General Manager, Bell Powersports. “Rogue fulfills this need from both a standpoint of function and form, with an edgy design that makes it hands down the meanest-looking helmet we’ve ever made. So far, pre-orders from our dealers have been extremely strong, and we’re excited to see the consumer reception for this unique new design.”
Rogue is based on a lightweight composite shell that looks like a half helmet, but is actually a three-quarter design, thanks to an EPS that extends from the rear portion of the shell into a comfortable neck roll pad. The innovative muzzle is constructed from molded thermoplastic polyurethane, featuring air vents and a removable fleece liner for added comfort and protection. The muzzle fastens to the helmet through a FidLock magnetic connection system, easily fastened directly into the system’s magnetic receptors and removed by simply sliding the muzzle piece in an upward direction. Length is also adjustable through straps on either side of the muzzle that ratchet into the helmet shell.
The helmet’s shell and EPS are available in three sizes for more expansive size range and maximum comfort, with the liner being removable and washable. Rogue is DOT certified, and available in Solid Black, Solid Matte Black, Army Green and Solid Gunny finishes. Rogue is priced for retail at $249.95 and will be available at Bell dealers in March.