Chennai, India – Royal Enfield Motors, manufacturer of the iconic Bullet motorcycle line and the world’s oldest motorcycle brand, today announced the construction of a new manufacturing facility to help the company meet worldwide demand for its motorcycles.
The new plant will spread across 50 acres in Chennai’s SIPCOT Industrial Growth Centre and is slated for completion by the first quarter of 2013. Once completed, the new plant will more than double Royal Enfield’s current capacity of 70,000 units per year to 150,000 units per year. The new plant will be equipped to produce the full range of Royal Enfield motorcycles and allow the company to keep up with the brand’s rising popularity, both in the booming Indian domestic market and in fast-growing export markets like the United States, where Royal Enfield’s improved engine design and vintage aesthetics have been making a big splash with consumers.
“We’re very pleased with the growth we’ve seen in recent years. Royal Enfield has made incredible improvements to its product design and consumers in the U.S. and elsewhere are really beginning to take notice,” commented Kevin Mahoney, President of Royal Enfield USA. “Today’s announcement shows that Royal Enfield is very aware of its growing customer base and is committed to meeting the expectations of consumers around the world.”
About Royal Enfield Motors
Royal Enfield motorcycles have been in continuous production since 1901. The marque was first established in 1893 by Enfield Manufacturing Co. of Redditch, Worcestershire, England under license from the Crown. The company’s legacy in weapons manufacturing served as inspiration for the Bullet model name and brand’s enduring motto “Made like a Gun, Goes like a Bullet”. The Redditch company’s Indian licensee started assembling Bullet motorcycles in India in 1951 and continued to uphold the brand tradition after the collapse of the British company in 1971. Today, as the owner of the original brand, the $100M Royal Enfield company is headquartered in Chennai, India and operates as a division of the $1B Eicher Group. In recent years, the historic brand has seen a resurgence of interest around the world, selling over 50,000 motorcycles per year to loyal riders in 30 countries.
About Royal Enfield USA
Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield USA operates in direct affiliation with Royal Enfield Motors to serve the United States market. More information is available online at www.royalenfieldusa.com
Coburg, April 12, 2011
With their motorcycle tour through the country of Tibet from September 27th up to October 13th 2011 travel organisator REUTHER-ENTERTAINMENTS is entering new territories in addition to their other already diverse offers. For the first time an Asian country will be the travel destination and instead of the well known comfort of theReuthers Tours, the focus here will be on simplicity and adventure. This is also reflected in the typical Tibetan boarding places. The members of the tour will be riding the legendary Royal Enfield motorcycles. These special cross-country vehicles are required to overcome the 5000 meter high mountain passes, such as the Gyatso La Pass or the Yulung La Pass in the highlands of Tibet. And this often on very basic unpaved roads. But it is also possible to take part of this tour as a passenger in a cross-country van. The route plan starts in Nepalesian Kathmandu and goes from the main stop in Lhasa to the famous Mount Everest Base Camp and then back to Kathmandu.
Many people with a passion for spirituality are meanwhile inspired by the teachings of Buddhism. One of the most important representatives of this world religion is the Peace Nobel Prize Laureate and spiritual leader the Dalai Lama with his originally Tibetan home. Even under the reign of the Chinese there is a tolerated intense religous life in the monasteries of Tibet. Places like the famous Potala, the former palace of the Dalai Lama, will be visited on the tour. Meanwhile Tibet is a country with enormous economic changes, rapidly changing the face of the once traditionally structured country. The participants of the Reuthers motorcycle trip will receive a unique opportunity of getting close up views of the country and its people.
Physically the travel will be a challenge for venturous motorcycle riders because they have come to grips with the literally „thin air“ in great heights. Therefore this trip will be a chance for people with a sense of adventure who want to find out and expand their limits. After the start in Nepal’s Kathmandu and the passing of the Tibetan border the route leads through deserted areas with breathtaking scenaries. In this region some of the worlds highest mountains can be found. A special focus of the tour is the several day stay in Lhasa with sufficient time to experience the monuments of Tibetan culture and religion. With the ride to the famous Mount Everest base camp the tour follows the traditional path that Sir Edmund Hillary and many others have followed before. With the return to Kathmandu one of the most exceptional ReuthersMotorcycle Tours will come to an end.