Royal Enfield Announces New Manufacturing Facility

Chennai, India – Royal Enfield Motors, manufacturer of the iconic Bullet motorcycle line and the world’s oldest motorcycle brand, today announced the construction of a new manufacturing facility to help the company meet worldwide demand for its motorcycles.

The new plant will spread across 50 acres in Chennai’s SIPCOT Industrial Growth Centre and is slated for completion by the first quarter of 2013. Once completed, the new plant will more than double Royal Enfield’s current capacity of 70,000 units per year to 150,000 units per year. The new plant will be equipped to produce the full range of Royal Enfield motorcycles and allow the company to keep up with the brand’s rising popularity, both in the booming Indian domestic market and in fast-growing export markets like the United States, where Royal Enfield’s improved engine design and vintage aesthetics have been making a big splash with consumers.

“We’re very pleased with the growth we’ve seen in recent years. Royal Enfield has made incredible improvements to its product design and consumers in the U.S. and elsewhere are really beginning to take notice,” commented Kevin Mahoney, President of Royal Enfield USA. “Today’s announcement shows that Royal Enfield is very aware of its growing customer base and is committed to meeting the expectations of consumers around the world.”

About Royal Enfield Motors

Royal Enfield motorcycles have been in continuous production since 1901. The marque was first established in 1893 by Enfield Manufacturing Co. of Redditch, Worcestershire, England under license from the Crown. The company’s legacy in weapons manufacturing served as inspiration for the Bullet model name and brand’s enduring motto “Made like a Gun, Goes like a Bullet”. The Redditch company’s Indian licensee started assembling Bullet motorcycles in India in 1951 and continued to uphold the brand tradition after the collapse of the British company in 1971. Today, as the owner of the original brand, the $100M Royal Enfield company is headquartered in Chennai, India and operates as a division of the $1B Eicher Group. In recent years, the historic brand has seen a resurgence of interest around the world, selling over 50,000 motorcycles per year to loyal riders in 30 countries.

About Royal Enfield USA

Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield USA operates in direct affiliation with Royal Enfield Motors to serve the United States market. More information is available online at www.royalenfieldusa.com

 

Royal Enfield Arrives at Jay Leno’s Garage

NoHo Scooters owner Mike Frankovich with Jay Leno and Jay's new Royal Enfield. Photo credit: Taylor Mahoney

Los Angeles, California – When one of the oldest motorcycle brands in the world returned to California, it didn’t take long for one of California’s most famous automotive enthusiasts to take notice. Worldfamous comedian and host of NBC’s Tonight Show, Jay Leno is equally well-known in automotive circles as an authority on classic vehicles and owner of one of the greatest collections of classic cars and motorcycles in the world.

 

Leno recently took delivery on a 2011 Royal Enfield motorcycle, and today the famed comedian featured the modern Royal Enfield on Jay Leno’s Garage – a website and online video series dedicated to Jay’s impressive collection and automotive interests.The new Royal Enfield was suggested for Leno’s collection by Mike Frankovich, owner of NoHo Scooters, a popular scooter shop and Royal Enfield dealership in North Hollywood.

When Royal Enfield re-entered the California market, Frankovich’s NoHo Scooters was among the first dealerships in the state to carry the historic brand’s new models. “My dad and Leno were friends for many years and I got to know many of the mechanics at his garage,” explains Frankovich, “I was telling a mechanic about the new Royal Enfields and wondered aloud if Jay might be interested in one.” Before long, Frankovich and Royal Enfield USA Vice President Ron Greene found themselves on site at Leno’s Big Dog Garage as several Royal Enfield Bullets were delivered from NoHo Scooters for their debut on Jay Leno’s Garage.

“It was a genuine pleasure working with Mr. Leno and his team,” Greene said after as filming wrapped up for the video feature. Greene also added, “Jay is a famous collector with famously discerning taste in classic automobiles. For that reason, I know he will enjoy his Royal Enfield and I couldn’t be more pleased to welcome as a Royal Enfield owner.”

A complete collection of photos and videos related to the Royal Enfield’s arrival at the Big Dog Garage, including Jay Leno’s test ride and review, debut today on the Jay Leno’s Garage website. Full episode and image gallery are available online at www.jaylenosgarage.com.

Royal Enfield USA is a division of Classic Motorworks, the exclusive licensed distributor of Royal Enfield motorcycles in the United States. Royal Enfield USA operates in direct affiliation with Royal Enfield Motors, founded in Redditch, England in 1901 and manufactured and headquartered in Chennai, India since 1955.

Royal Enfield Los Angeles is a division of NoHo Scooters, a licensed Royal Enfield dealership in North Hollywood, California. Since 2002, NoHo Scooters has provided the Los Angeles area with a wellinformed, experienced, trustworthy, and dependable source for new and used scooters.

In 2010, NoHo was selected as a premier dealership for the historic brand’s return to the California market. More information is available online at: www.royalenfieldla.com.