Allstate Wants Drivers to See Yellow, Then “LOOK” for Motorcyclists on the Road

Insurer places caution signs in 25 U.S. cities to remind drivers to LOOK for riders, help save lives

NORTHBROOK, Ill., May 26, 2011 /PRNewswire/ — Twenty-five cities are getting new traffic signs designed to bring awareness to motorcyclists on the road, thanks to Allstate. The insurer will place cautionary signs at intersections in 25 major metropolitan areas to prompt drivers to look out for riders at intersections. An average of three motorcyclists are killed every day at intersections in the United States, and crash data reveals that motorcycle crashes happen more often in intersections than elsewhere, relative to the amount of time riders spend in them.

The caution signs, which are yellow and diamond-shaped, feature a motorcycle silhouette and are inscribed with the word “LOOK” to encourage motorists to look for motorcycles before crossing an intersection. The signs, part of Allstate’s “Once is Never Enough” (ONE) program, are designed to increase awareness of motorcycle collisions with motorists at intersections and to help remind drivers and riders alike that looking once at intersections is never enough.

“In the time it takes to blink an eye, a life could be saved,” said Keith Rutman, vice president of Allstate’s consumer household unit. “Taking one extra second at an intersection to look left, right – and left again – for motorcyclists can help make our roads safer.”

Allstate encourages both drivers and riders to be conscious that they share the road with each other, and offers the following tips for motorcyclists and motorists to keep in mind next time they hit the road:

Tips for Motorists

  • Look left, right – and left again – for motorcyclists. Also, be aware that because of a motorcycle’s small size, a bike can easily hide in a car’s blind spot.
  • Be cautious when going through intersections. Almost one-third of motorcycle accidents happen here.
  • Allow for greater following distance. Did you know most motorcyclists do not activate their brake light when slowing down? They slow down by downshifting.
  • Don’t assume motorcyclists are speeding. Due to their small size, motorcycles may seem to be moving faster and appear farther away than they really are.
  • Motorcyclists often adjust position within a lane. This helps them be seen more easily by motorists. They also tend to avoid the center of the lane because of liquids that leak from car engines, transmissions and radiators.

Tips for Motorcyclists

  • Be cautious when going through intersections. Almost one-third of motorcycle crashes happen here.
  • Be visible when you ride. Avoid blind spots, wear bright-colored, protective clothing, activate turn signals early and always use your headlights.
  • Flash your brake lights when slowing down. This helps others on the road know your intentions.
  • Remember to give yourself space between you and the car in front of you. You’ll have more time to react to other motorists’ actions.
  • Ride within your limits. If you’re a new rider, consider taking a training course. Rush hour is not the time to learn how to maneuver your motorcycle. All riders should avoid extreme temperatures and inclement weather.

The ONE program sign installations will be taking place in the following cities:

  • Albany, N.Y.
  • Atlanta, Ga.
  • Charlotte, N.C.
  • Chicago, Ill.
  • Cincinnati, Ohio
  • Columbus, Ohio
  • Dallas, Texas
  • Denver, Colo.
  • Houston, Texas
  • Indianapolis, Ind.
  • Las Vegas, Nev.
  • Los Angeles, Calif.
  • Miami, Fla.
  • Nashville, Tenn.
  • Orlando, Fla.
  • Philadelphia, Pa.
  • Phoenix, Ariz.
  • Sacramento, Calif.
  • San Diego, Calif.
  • San Francisco, Calif.
  • Salt Lake City, Utah
  • Seattle, Wash.
  • St. Louis, Mo.
  • Tampa, Fla.
  • Washington, D.C.

For more information regarding motorcycle safety and awareness, visit Allstate.com

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The Allstate Corporation

(NYSE: ALL) is the nation’s largest publicly held personal lines insurer known for its “You’re In Good Hands With Allstate®” slogan. Now celebrating its 80th anniversary as an insurer, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

 

THE NEW BLACK LABEL COLLECTION FROM HARLEY-DAVIDSON

Born of the Dark Custom movement with an honest, authentic style, the all-new Black Label Collection of Harley-Davidson® MotorClothes® has been chopped, bobbed and redesigned to satisfy the latest generation of men and women riders.

With street-inspired designs, a custom look and casual feel, Black Label evokes an authentic, rebel attitude.

“Black Label is for those whose allegiance to Harley-Davidson doesn’t scream to be heard,” said Karen Davidson, Harley-Davidson General Merchandise Creative Director. “The Black Label collection is inspired by customers and reflects a younger attitude, with an understated style that looks washed, worn and comfortable right off the rack.”

From jackets and caps to shirts, gloves and more, Black Label is cut narrow through the chest, shaped at the sides and slimmer to the hip for a look, fit and feel that’s unique to this collection.

Below are just some examples of the new Black Label Collection:

Constructed of vintage midweight leather with slim fit, the men’s

#1 Vintage Leather Jacket (P/N 98008-11VM, $375) is a modern makeover of classic street wear. Its pre-curved sleeves, zippered cuffs and underarm grommet vents are matched with four outer and two interior pockets. Available in S – 5XL and Tall sizes.

Combining classic, yet subdued graphics with slim fit, the men’s

Winged #1 S/S Woven Shirt (P/N 99053-11VM) and the S/S Plaid Shirt

(P/N 96544-11VM, $60) cut across generations with authentic style. Both available in S – 3XL sizes.

The women’s Washed Tunic Length Tank (P/N 96097-11VW, $50) and

S/S Sublimated Tunic Tee (P/N 96096-11VW, $60) introduce the new silhouette: longer in length, figure hugging and fashion-forward. Available in

XS – 3W sizes.

The New Black Label Collection is available starting in February at most Harley-Davidson dealerships.

For additional information on Harley-Davidson MotorClothes Apparel and Collectibles, see your local Harley-Davidson dealer or visit harley-davidson.com. To find a dealer near you, call 1.800.LUV.2RIDE in the U.S. or Canada.