Harley Hints at Entry Level Model Made in India and Electric Bike

made-in-india-bikeWe can’t confirm it, but Gizmag is reported that during the recent 110th anniversary celebrations, Harley-Davidson H-D’s COO (Chief Operating Officer) Matthew Levatich said the brand is planning to release a 500cc model to appeal to entry level riders, and that it will probably be built overseas.  Levatich is quoted as saying, “We have Harley-Davidson factories in India and Brazil – can we leverage those facilities and expertise so it can get to the, for example, Indian consumer, faster?  These are things we are becoming more open-minded to, but we understand the importance of ‘made in America’ – the American quality, spirit and integrity that matters to the customer.”

Levatich also said he’s often asked about an “electric”  model.  “People would say ‘hell no’. But why not: our engineers are quite intrigued with the idea of what an electric Harley would look like, sound like and feel like. And would it be visceral, would it be emotional, would it be luscious. And there’s a way to do that I believe, and it would be very exciting.”

Industry insiders speculate that the threat of a revived Indian Motorcycle Co is the reason Harley-Davidson is exploring every potential avenue to reverse its shrinking demographic base by attracting younger riders who may not care about where a bike is manufactured.

Read the report at Gizmag here

Michael Lichter at Work

Lee Wimmer (left) with Michael Lichter getting ready to photograph his bike for a future feature in Easyrider Magazine

Custom motorcycle builders know one thing, Michael Lichter is a photographic wizard. And with over three decades in the industry and lifestyle, Easyrider photographer Michael Lichter has become almost as famous as the bikes he photographs.

Quiet and unassuming, Lichter goes about his work out of the spotlight. The same spotlight he deftly shines upon the two wheel lifestyle, capturing the essence and spirit of the “american biker.”

This January in Charlotte, Lichter set up his studio, as he does at all the Easyrider Bike Show stops to photograph bikes that will eventually find their way onto the pages of Easyrider magazine. This video shows just a fraction of the time and care Lichter and his staff take to get the bike into position to begin the photo shoot.

You’ll notice that no detail is overlooked as an assistant cleans both tires before backing the bike into place.