Harley Stereotypes Come Out on Facebook

With Daytona’s Bike Week just a week away, Harley-Davidson wants to know, can you spot a biker?  Or more specifically the typical Harley-Davidson owner?  For the general public the stereotypical Harley owner is often much different from the reality and in HD’s new “No Cages” campaign, the following video puts real Harley riders in the spotlight, while challenging stereotypes and launching the new Seventy-Two Sportster model.

 Titled ‘E Pluribus Unum,’ or “out of many, one,” the new campaign is the first content born out of Harley-Davidson’s new crowd-sourcing Facebook application called Fan Machine.  Fan Machine allows Harley-Davidson’s 3.3 million Facebook fans to review an advertising brief, submit ideas and vote on submissions from other community members.

 The centerpiece of the new campaign is a series of digital videos featuring genuine Harley-Davidson riders and a corresponding stereotype showcased as a Twitter hashtag – “#StereotypicalHarley [fill in the blank].”  The ads are designed to start a conversation that will come alive in the social sphere through Harley-Davidson’s Web site and social platforms.

 “The beauty of the ‘E Pluribus Unum’ campaign is that it uses the element of surprise that exists in every Harley-Davidson owner to inspire people to think about riding our motorcycles,” said Scott Beck, Harley-Davidson’s General Manager of Marketing Operations for North America.

 The ‘E Pluribus Unum’ campaign is based on an idea submitted by Harold Chase, from Tukwila,Washington, through the Fan Machine and the riders were casted on Twitter. Harley-Davidson worked with existing marketing partners including Victors & Spoils, VSA Partners, Digitas and Sapient to bring the entirely digital campaign to life.

Select 2012 Harley-Davidson® Motorcycles Are Ready To Ride

New Harley-Davidson Touring, Trike and Sportster Models Arrive at Dealerships

MILWAUKEE (June 29, 2011) Harley-Davidson has begun delivery of all 15 models in the 2012 Touring, Trike (North America only) and Sportster lines to its dealers in the U.S. andEurope. These motorcycles will be available for sale immediately, giving customers an opportunity to get on a 2012-model Harley-Davidson with much of the riding season still available. Shipment of these select 2012 models has been accelerated to provide greater continuity of supply in dealerships during the peak summer selling season. Additional 2012 models will be announced on July 20 at the Harley-Davidson summer dealer meeting in  Anaheim, California.

 

2012 Sportster: Personalization and Power

The six 2012 Harley-Davidson Sportster models range from the affordable Dark Custom roadster posture of the Iron 883™ to the track-inspired performance of the XR1200X™. Each Sportster model offers the heartbeat of an authentic American V-Twin engine and pace-setting style and performance.

Back for its first full year of production is the Sportster® 1200 Custom, the motorcycle that introduced the web-based H-D1™ Bike Builder

factory customization process. Using Bike Builder, customers can personalize their 1200 Custom with seat, handlebar, foot control, wheel, security, paint and engine finish options that are installed right at the factory. Even more dealer-installed accessories can be added, and viewed, on the Bike Builder site. The customer can then print out a description of their bike and bring it to a Harley-Davidson dealer to review the motorcycle with trained staff, select additional accessories to be installed by the dealer to further customize the motorcycle, and then place an order. Customers can expect to be riding their new bike in as little as four weeks from the time an order is placed with an authorized Harley-Davidson dealer.

All 2012 Sportster models will have Michelin® Scorcher™ tires with a tread pattern designed, tested and styled specifically for the Sportster motorcycle to provide ideal grip, even wear and longer life. Fifteen Sportster paint options include seven new color choices for 2012. Side covers will be finished in either gloss black or denim black to match the finish on other bodywork. The Forty-Eight model will have a new tank graphic.

 

2012 Harley-Davidson Sportster models

 

 

2012 Touring: The Legend Rolls On

For 2012, all eight Harley-Davidson Touring models are powered by a Twin Cam 103 engine with Automatic Compression Release and integrated oil cooler. Producing 102 ft. lbs. of peak torque at 3500 rpm, the Twin Cam 103 provides outstanding performance around town and on the open road. All Touring models also feature the6-Speed Cruise Drive transmission, 41.3 mm telescopic front forks, air-adjustable rear shocks and an Isolated Drive System for smooth power delivery. The Harley-Davidson Touring chassis has a single-spar, rigid backbone frame and two-piece swingarm designed to deliver responsive maneuverability and long-haul durability. Chassis geometry and suspension are calibrated to deliver confident handling and comfort.

 

All Touring models except the Ultra Limited will offer a new “tubeless” Chrome Lace Aluminum Wheel option for ease of tire replacement and repair. Six new colors or color combinations are among the 12 paint options offered within the 2012 Touring model line.

 

2012 Harley-Davidson Touring models


 

 

2012 Trike: Three Wheelin’

The 2012 Tri Glide Ultra Classic brings original-equipment design, quality and service to the three-wheel motorcycle segment, based on chassis structure and geometry engineered specifically to handle the loads generated by the steering forces and weight of a three-wheel vehicle. With a deluxe Tour-Pak™ carrier and integrated trunk, a four-speaker/ 80-watt Harman/Kardon® Advanced Audio System, electronic cruise control and electric reverse drive, the Tri Glide Ultra Classic inspires confidence, passion and independence in any riding situation. The Tri Glide Ultra will be available in three color combinations:  Vivid Black, Big Blue Pearl / Vivid Black or Ember Red Sunglo / Merlot Sunglo.

Details on the 2012 Harley-Davidson Touring, Trike and Sportster models are available at h-d.com/2012

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com

NEW HARLEY-DAVIDSON® 1200 CUSTOM ROLLS WIDE AND PROUD

MILWAUKEE (February 2, 2011)  A wide front end and chunky 16-inch tire give the new Harley-Davidson 1200 Custom a proud stance that’s strong and contemporary. Introduced as a mid-year addition to the 2011 Harley-Davidson model line-up, the 1200 Custom also features new wheels, a pull-back handlebar, and a reshaped LED tail lamp.

These elements combine to give the 1200 Custom an exciting new look, but that’s just a starting point for this Sportster® model. The 1200 Custom will also debut H-D1 factory customization, a new opportunity that allows the customer to choose from seven option categories to optimize fit, function and style. By selecting from available factory-installed wheels, handlebars, seats, paint, foot control position, security system, and engine finish, the customer can create a 1200 Custom that is a truly personalized motorcycle. Factory customization and Bike Builder on Harley-Davidson.com are the newest elements of H-D1, Harley-Davidson’s comprehensive offering of  customization tools, which also includes Genuine Motor Parts and Genuine Motor Accessory catalogs, the Genuine Motor Accessories Custom Seat and Custom Paint programs, the Chrome Consultant and Fit Shop advisors at Harley-Davidson dealerships, and much more.

A Sportster® model with Fattitude

The 1200 Custom offers a new look but is Sportster to the core, offering a compelling combination of bold styling, nimble handling and the irresistible beat of American V-Twin performance.

Key features of the 2011 1200 Custom include:

  • Air-cooled Evolution® 1200cc V-Twin engine with Electronic Sequential Port Fuel Injection (ESPFI), rated at 79 ft. lbs. peak torque at 4000 rpm.
  • Powertrain is finished in black powdercoat with chrome covers.
  • NEW Chrome, Five-Spoke cast aluminum wheels front and rear. Front and rear wheels are 16 x 3.0 inches.
  • NEW Michelin® Scorcher® 31 tires; 130/90B 16 front and 150/80B16 M/C 77H rear.
  • NEW Wider fork spacing and polished triple clamps.
  • Pull-back handlebar mounted on a curved riser that incorporates an LED warning light display.
  • NEW reshaped classic Sportster “eyebrow” over the headlamp.
  • NEW tail light is smaller and has a new shape with a bright, low maintenance LED element.
  • NEW Front suspension rates are re-tuned to match the new tire/wheel combination. 39mm front fork with 30 degrees rake.
  • Polished forward foot controls.
  • Coil-over pre-load adjustable rear shocks.
  • Two-up seat is standard. Laden seat height is 26.6 inches.
  • The 4.5-gallon fuel tank offers long riding range.

Introducing H-D1 Factory Customization

H-D1 factory customization is the newest element of Harley-Davidson customization that allows customers to build the 1200 Custom from a selection of options that are installed as the motorcycle is assembled by Harley-Davidson Motor Company. H-D1 factory customization enables personalized fit, function and style. By selecting different wheels, seats, handlebars, paint, and engine finishes, the customer can dramatically alter the look of the motorcycle. Different combinations of foot-control location, seat and handlebars can be selected to adjust the fit of the motorcycle to a rider’s stature. With H-D1 factory customization the customer will have the opportunity to order a 1200 Custom in more than 2,600 combinations.

The H-D1 factory customization tool will be available on Harley-Davidson.com. The customer can view the bike they are creating as different options are selected. The customer can then print out a description of their bike and bring it to a Harley-Davidson dealer to review the motorcycle with trained staff, select additional accessories to be installed by the dealer to further customize the motorcycle, and then place an order. Customers can expect to be riding their new bike in as little as four weeks from the time an order is placed with an authorized Harley-Davidson dealer. Delivery timing may vary depending on demand, and will be communicated to customers at the time of order. H-D1 factory customization will be available only through Harley-Davidson dealers in the United States and Canada.

The 1200 Custom has a suggested retail price in the United States of $10,299, and comes equipped with Chrome Five-Spoke Cast Aluminum wheels, pull-back handlebars, forward polished foot controls, a two-up seat, black engine with chrome covers, and Vivid Black paint. Factory-installed options can be swapped out in any combination to this base configuration of the 1200 Custom, using these seven different categories:

  • Wheels: Black Five-Spoke Cast Aluminum with machined highlights, Chrome Laced, or Black Laced.
  • Handlebars: Drag Bars or Mini-Apes
  • Foot Controls: Mid-mount polished
  • Seat: Solo
  • Paint/Graphics: (solid colors) Vivid Black, Brilliant Silver Pearl, Cool Blue Pearl, Chrome Yellow, Merlot Sunglo, Sedona Orange, Black Denim; (two-tones) Scarlet Red/Vivid Black, Merlot Sunglo/Vivid Black, Sedona Orange/Vivid Black, Birch White/Sedona Orange, Chrome Yellow/Vivid Black; (custom graphics) Cool Blue Pearl with Scalloped graphics, White Hot Pearl with Hot Pink Flame graphics.
  • Engine: Black powder coat with black covers.
  • Security: Add Harley-Davidson Smart Security System.

Options can be incorporated with the base configuration in any combination, except that the Mini-Ape handlebars cannot be combined with mid-mount foot controls.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at  www.harley-davidson.com.