HARLEY-DAVIDSON REDEFINES MOTORCYCLING WITH PROJECT RUSHMORE

MILWAUKEE (Aug. 19, 2013) –Yesterday, Harley-Davidson unveiled its new lineup of 2014 motorcycle models during the company’s Annual Dealer Meeting in Denver, Colo. The star of the show is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world’s best-selling line of touring motorcycles. The road trip will never be the same.

In the largest scale new model launch in the company’s 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist’s experience.

Through the implementation of Project RUSHMORE, Harley-Davidson maintains its leadership in the luxury touring and performance bagger segments with motorcycles that are smart, comfortable, responsive and simply stunning.

A Journey, Led by Riders

“Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. “The voice of the customer is represented not just up front, but throughout the process. In our product development process, we gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner. In addition, Harley-Davidson dealers provide valuable input. We then take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. With these inputs approved, we are then able to get into production very quickly. We really feel that we are in this together as riders.”

Harley-Davidson listens and responds like never before, and Project RUSHMORE produces thoughtful innovations and technology enhancements that build on the technological foundation that established the company’s dominant leadership in the touring motorcycle segment and collectively transform the Harley-Davidson Touring and Trike motorcycle platforms. Those enhancements slot into four customer-defined categories:

Control:  Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence.  Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains – both with fuel injection, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting.

Infotainment: New color-screen Boom! ™ Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.

Feel: Aerodynamics and ergonomics come together to improve comfort – from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.

Style: The form and the function of many components are improved – a larger Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.

Project RUSHMORE recalibrates the expectations of touring for motorcyclists. The above elements of Project RUSHMORE are applied to the following 2014 Harley-Davidson Touring motorcycle models:

14_FLHR_AF

Road King®

High Output Twin Cam 103™ powertrain

Stiffer 49mm forks

Dual Halogen headlamp and halogen fog lights

Impeller cast aluminum wheels

Restyled saddlebags with One-Touch latch

Low-profile front fender

Improved instrument graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHX_LStreet Glide®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHXS_AFStreet Glide® Special

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 6.5GT infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing and color-match fairing skirt

Stiffer 49mm forks

Premium Ride Hand-Adjustable Low Rear Shocks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTCU_AFElectra Glide® Ultra Classic®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTK_AFUltra Limited

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic clutch

Stiffer 49mm forks

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Contrast Chrome Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

Tri Glide® Ultra

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic Assist & Slip clutch

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Restyled Tour-Pak with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Linked Braking system

New rear brakes with 16 percent larger rotors

Foot-operated parking brake

Easyrider Tour Sets Records In Early Shows

Extreme Custom Motorcycles are on display at the 2010-2011 Easyrider Bike Shows

Easyriders Events Annual Bike Show Tour wrapped up its fall tour in Atlanta, GA., on November 20th with host Billy Gibbons of ZZ Top. The all new entertainment-packed bike show tour also stopped in Louisville, KY on November 13th and in Greenville, SC. on October 23rd at the Carolina First Center

Record numbers of bike enthusiasts and motorcycle fans came out to each of the three cities to see a record high 250 plus custom bikes competing for over 55 plus awards.  Easyriders Events Marketing and Entertainment Director, Tucker Kroll attributes the record breaking number of custom bike entries this year to their free space program, which gives wristband holders an option to feature their custom bikes at the show for no charge.

Easyriders Events Marketing and Entertainment Director, Tucker Kroll, said the bike show tour, “Seemed to have something for everyone and the 2011 dates look to be even bigger with our addition of Jax, the top star of the number one hit cable television show Sons of Anarchy.”  The tour drew considerable media attention with coverage from Fox, CBS, and CW network affiliates.

Matt Sorum is the world famous drummer from Guns N’ Roses, The Cult, and Velvet Revolver.  Sorum commented on his as a host saying,  “The Easyriders Bike Show Tour is as good as I’ve ever seen it this year, it has been absolutely awesome.”

Easyriders Events owner Greg Hicks recently commented, “Our goal at Easyriders Events is to bring our patrons one-of-a-kind, first quality talent and entertainment. We achieve this goal by offering our audience today’s hottest talent and attractions. Sons of Anarchy is the most popular show on TV today so what better way to reach our goals for the 2011 tour then to bring them the star of the show, Charlie Hunnam, a.k.a., “Jax”. We want our patrons to meet the most popular names in the motorcycle industry as well as in the entertainment industry at our shows.”

Another new element drawing fans to the fall bike show tour was the new 5,000 square foot, Easyriders Kids Zone Area which was hosted by Moises Arias who plays Rico who on Disney’s hit show, Hannah Montana.  Fans lined up to be photographed by world-famous motorcycle photographer Michael Lichter.  Also a big hit with bike fans was landing autographs from some of the world’s top bike builders including Paul Yaffe, The Limpnickie Lot, and Kendall Johnson.

The Roadware Fashion Show featuring The Purrfect Angelz was popular with fans as was the “Anger Management Street Extreme Lifestyle” motorcycle stunt show.  Celebrated recording and touring artists, Cowboy Mouth performed at each show. Easyriders Events Owner, Greg Hicks, added, “The second biggest draw, other than the bikes, was the chance for fans to meet Billy Gibbons or one of our other celebrity hosts.”

Other upcoming dates on the Easyriders 2011 Bike Show Tour include Charlotte, NC on January 22nd and 23rd, at the Charlotte Convention Center, and Knoxville, TN on February 5th at the Knoxville Convention Center and finishes with the Columbus, OH Invitational on February 11th-13th, 2011 at the Greater Columbus Convention Center.