Zero Motorcycles to Showcase Full Product Line And Provide Demo Rides at 2011 MotoGP AT Laguna Seca

SANTA CRUZ, Calif. (July 19, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, today announced it will be in attendance for its third consecutive year at the 2011 MotoGP at Mazda Raceway Laguna Seca. During the three day racing event, spectators will be invited to Zero’s newly developed tradeshow booth to take a closer look at the Zero Motorcycles 2011 product offerings, which are all available for purchase today. Always a hit at MotoGP, Zero will also be hosting its demo ride program, giving consumers the opportunity to take a Zero Motorcycle for a quick test ride to see and experience the world’s largest line-up of electric motorcycles.

“MotoGP is one of the biggest venues in the country that brings together motorcycle enthusiasts from all walks of life. Each year we look forward to showing spectators our newest products and this year is no different. Our 2011 product line is the strongest, fastest and most fun to ride bikes we’ve ever built,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “Our new tradeshow booth will be a big highlight for us this year as it will really give consumers a different kind of Zero Motorcycles experience with new interactive kiosks and improved visuals of our motorcycle line.”

Zero Motorcycles’ demo program will kick-off Friday at 10 a.m., in the Yamaha Marketplace at Laguna Seca, Demos will continue throughout the weekend from 10 a.m. to 3 p.m. on Friday, Saturday and Sunday. Interested spectators that desire a test ride will be required to present a valid motorcycle license and sign a waiver. Due to limited space, interested spectators and media can Pre-Schedule a ride time online to avoid long lines and to ensure a quality riding experience. Zero Motorcycles executive and technical staff will be on-site to answer any consumer product inquiries.

About Zero Motorcycles

Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com

Ducati Reports 68% Retail Sales Growth for Q1 in 2011

CUPERTINO, Calif.- Ducati North America is proud to announce its third consecutive quarter of motorcycle sales growth, beginning 2011 with a 68 percent Q1 retail sales increase over the same period in 2010.

“We have had an outstanding start to the year”

Ducati’s strong start to 2011 continues a trend of consistent growth in the Italian manufacturer’s most important foreign market. The positive sales figures in North America represent the entire 2011 model lineup, an important signal that growth has been driven by demand for every single model.

“We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most popular new product, the Diavel, which arrived in dealer showrooms late March.”

The fantastic Q1 results fall in line with Ducati’s 2011 sales plans. The coming month’s sales will also be fueled by the new Monster 1100EVO and Multistrada 1200 Pikes Peak Special Edition, supported by several key activities. Ducati has named April “Diavel Ride Month,” during which motorcycle enthusiasts will have the opportunity to experience the new Diavel firsthand through dealer test-ride experiences. June also marks Ducati’s return to the Pikes Peak International Hillclimb, where the Multistrada will compete for an overall victory in the race to the clouds. Additional marketing programs will be announced soon surrounding a riding experience for the Diavel and Multistrada models, as well as the North American launch of the new Monster 1100EVO.

For more information about Ducati North America and its line of sporting motorcycles, please visit www.ducatiusa.com.