HARLEY-DAVIDSON REDEFINES MOTORCYCLING WITH PROJECT RUSHMORE

MILWAUKEE (Aug. 19, 2013) –Yesterday, Harley-Davidson unveiled its new lineup of 2014 motorcycle models during the company’s Annual Dealer Meeting in Denver, Colo. The star of the show is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world’s best-selling line of touring motorcycles. The road trip will never be the same.

In the largest scale new model launch in the company’s 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist’s experience.

Through the implementation of Project RUSHMORE, Harley-Davidson maintains its leadership in the luxury touring and performance bagger segments with motorcycles that are smart, comfortable, responsive and simply stunning.

A Journey, Led by Riders

“Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. “The voice of the customer is represented not just up front, but throughout the process. In our product development process, we gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner. In addition, Harley-Davidson dealers provide valuable input. We then take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. With these inputs approved, we are then able to get into production very quickly. We really feel that we are in this together as riders.”

Harley-Davidson listens and responds like never before, and Project RUSHMORE produces thoughtful innovations and technology enhancements that build on the technological foundation that established the company’s dominant leadership in the touring motorcycle segment and collectively transform the Harley-Davidson Touring and Trike motorcycle platforms. Those enhancements slot into four customer-defined categories:

Control:  Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence.  Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains – both with fuel injection, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting.

Infotainment: New color-screen Boom! ™ Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.

Feel: Aerodynamics and ergonomics come together to improve comfort – from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.

Style: The form and the function of many components are improved – a larger Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.

Project RUSHMORE recalibrates the expectations of touring for motorcyclists. The above elements of Project RUSHMORE are applied to the following 2014 Harley-Davidson Touring motorcycle models:

14_FLHR_AF

Road King®

High Output Twin Cam 103™ powertrain

Stiffer 49mm forks

Dual Halogen headlamp and halogen fog lights

Impeller cast aluminum wheels

Restyled saddlebags with One-Touch latch

Low-profile front fender

Improved instrument graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHX_LStreet Glide®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHXS_AFStreet Glide® Special

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 6.5GT infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing and color-match fairing skirt

Stiffer 49mm forks

Premium Ride Hand-Adjustable Low Rear Shocks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTCU_AFElectra Glide® Ultra Classic®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTK_AFUltra Limited

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic clutch

Stiffer 49mm forks

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Contrast Chrome Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

Tri Glide® Ultra

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic Assist & Slip clutch

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Restyled Tour-Pak with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Linked Braking system

New rear brakes with 16 percent larger rotors

Foot-operated parking brake

New H-D Transparent Paint Guard Kit Protects Your Saddlebag Lids

The new Transparent Paint Guard Kit for Saddlebag Lids (P/N 11100028, $79.95) from Harley-Davidson® Genuine Motor Accessories is designed to protect saddlebag lids from boot scuffs, road debris, and scratching keys and jacket zippers. The four pieces of crystal-clear material protect the paint on the lids without changing the look of the bike. Minor scuffs and scratches are disguised due to the optical properties of the material. The application process is similar to that of tinted window film, and the material can be removed and replaced when it is no longer cosmetically appealing. Fits 1993-later Touring models with Color-Matched Hard Saddlebags. Not for use on leather-covered bags.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

 

New H-D Cut Back Gloss Magnum 5 Custom Wheel…Impressive

The bold design of the new Cut Back Gloss Black Magnum 5 Custom Wheel ($449.95) from Harley-Davidson® Genuine Motor Accessories is inspired by the steel of a large-frame revolver. This one-piece, cast-aluminum wheel features 15 individual spokes that converge to form five distinct columns. The cast-in “rivets” visually tie the oval

cross-section spokes to the rim and the hub. The machined-aluminum Cut Back surfaces stand in brilliant contrast to the rich gloss black finish. All Genuine Motor Accessory wheels have been certified by Harley- Davidson to perform to our tough vehicle standards for quality and durability. Available in 19- and 21-inch front and 17-inch rear sizes to fit many 2006-later Dyna® and 2000-later Softail®  models. Requires separate purchase of a model-specific Wheel Installation Kit, Sprocket hardware and Brake Rotor-specific hardware. Complete the look with a matching Magnum 5 Sprocket Cover in Gloss Black ($54.95). See an authorized Harley-Davidson dealer for fitment details.

 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

 

New H-D Seat is Vintage Yet Practical

The new Distressed Brown Leather Badlander® Seat ($479.95) is one of several items recently added to the Distressed Brown Leather Collection from Harley-Davidson Genuine Motor Accessories. The Badlander® seat offers a low-and-lean, frame-hugging profile, now covered in rich, brown leather that has the warm feel of a well-worn bomber jacket. The individual leather panels are seamed together into a pattern that resembles a vintage western saddle, and the supple, untreated surfaces will age and develop character marks with every mile. Matching leather grab strap is included. The Distressed Brown Leather Badlander Seat is offered for many Harley-Davidson® Softail®, Touring and Sportster® models.

 

Other new items in the Distressed Brown Leather Collection include a Passenger Backrest Pad (P/N 52300026, $119.95), Short Passenger Backrest Pad (P/N 52300028, $159.95), and a Tank Panel (P/N 70900103, $59.95). Each is styled to complement Distressed Brown Leather seats and saddlebags. See an authorized Harley-Davidson dealer for fitment details.

 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

 

 

New Handle Bars From H-D Gives Riders Cool New View

The new Bat Wing Ape Handlebar (P/N 57474-11 Chrome, P/N 57485-11 Satin Black; $179.95) from Harley-Davidson® Genuine Motor Accessories are shaped to place the rider’s hands just above the top of the classic Harley® Bat Wing touring fairing. These 12-inch-high “ape hangers” feature a tall stance and minimal pullback to achieve a cool yet comfortable riding profile. Finished in brilliant chrome or satin black, these one-inch-diameter handlebars accept internal wiring for a clean look. They fit 2009-later Electra Glide®, Street Glide® and Trike models (except Electra Glide Ultra Limited and CVO™ models). All models require separate purchase of additional components for installation. Does not fit with Heated Hand Grips. See an authorized Harley-Davidson dealer for fitment details.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.

 

Moto Guzzi USA Announces Incentives for Touring Riders

In time for prime touring season, riders can take advantage of cool deals on hot touring accessories

Moto Guzzi USA is offering $2,100 worth of free touring accessories with the purchase of a 2009 Stelvio1200 4V as well as special discounts on touring suits. Now through October, purchasers of a 2009 Stelvio 1200 4V are eligible to receive a Moto Guzzi touring kit that includes side bags, hand guards, engine guards, an anti-theft alarm system complete with two remote controls, as well as a durable black bike cover to protect their bike when they’re not touring.

Awarded the Adventure Sport Motorcycle Award by Ultimate Motorcycling, the Stelvio 1200 4V embodies Italian infused form and function with features like a new 90-degree, V-twin quattrovalvole engine that produces upwards of 103 horsepower. An adventure-touring bike that has superior pavement handling and the ability to venture off the beaten path, the Stelvio 1200 4V combines performance with comfort, offering adjustable windshield, saddle height and handlebar inclination – perfect for long hauls on the road. The Stelvio 1200 4V is available in Guzzi Black or Corsa Red for $14,990.

To complete the touring ensemble, Moto Guzzi enthusiasts can also receive a $500 discount off the purchase of a Norge or Gran Raid touring suit. The Norge touring suit has waterproof and breathable D-Dry® membrane, removable lining, removable armor, rainproof pockets and adjustable sleeves.  The Gran Raid touring suit is made from Dupont Cordura® 500 with a removable lining, reflective piping, four outer pockets, wind-proof sleeves, protective pads and non-scratch rubber buckle.

“Moto Guzzi has a history of building beautiful, great handling, touring motorcycles and the Stelvio is no different,” said Rick Panettieri, brand manager for Moto Guzzi.  “With this exciting touring package, riders are equipped to head out and experience adventure touring to its fullest.”

Through its partnership with Freedom Road Financial, Moto Guzzi now provides low finance rates to qualifying customers on the purchase of new Moto Guzzi motorcycles. Currently, Stelvio buyers can choose between a 3.99 percent APR for 60 months or the above listed touring kit valued at over $2,100.

For more information about Moto Guzzi or to locate an authorized dealer, visit www.motoguzzi-us.com.