Zero Motorcycles to Showcase Full Product Line And Provide Demo Rides at 2011 MotoGP AT Laguna Seca

SANTA CRUZ, Calif. (July 19, 2011) – Zero Motorcycles, the global leader in electric motorcycle technology, today announced it will be in attendance for its third consecutive year at the 2011 MotoGP at Mazda Raceway Laguna Seca. During the three day racing event, spectators will be invited to Zero’s newly developed tradeshow booth to take a closer look at the Zero Motorcycles 2011 product offerings, which are all available for purchase today. Always a hit at MotoGP, Zero will also be hosting its demo ride program, giving consumers the opportunity to take a Zero Motorcycle for a quick test ride to see and experience the world’s largest line-up of electric motorcycles.

“MotoGP is one of the biggest venues in the country that brings together motorcycle enthusiasts from all walks of life. Each year we look forward to showing spectators our newest products and this year is no different. Our 2011 product line is the strongest, fastest and most fun to ride bikes we’ve ever built,” said John Lloyd, VP of Global Sales, Zero Motorcycles. “Our new tradeshow booth will be a big highlight for us this year as it will really give consumers a different kind of Zero Motorcycles experience with new interactive kiosks and improved visuals of our motorcycle line.”

Zero Motorcycles’ demo program will kick-off Friday at 10 a.m., in the Yamaha Marketplace at Laguna Seca, Demos will continue throughout the weekend from 10 a.m. to 3 p.m. on Friday, Saturday and Sunday. Interested spectators that desire a test ride will be required to present a valid motorcycle license and sign a waiver. Due to limited space, interested spectators and media can Pre-Schedule a ride time online to avoid long lines and to ensure a quality riding experience. Zero Motorcycles executive and technical staff will be on-site to answer any consumer product inquiries.

About Zero Motorcycles

Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com

Harley-Davidson® Events Rule @ Sturgis 2011 Rally

MILWAUKEE (July 12, 2011) – Harley-Davidson riders and enthusiasts will revel in one of the motorcycle world’s most unique and exciting events at the 71st Annual Sturgis Motorcycle Rally in South Dakota’s legendary Black Hills region.

 

The Harley-Davidson Road Tour will run from Saturday, August 6 through Saturday, August 13 at its location at the intersection of 3rd and Lazelle streets in downtown Sturgis. All Harley-Davidson activities in Sturgis are free of charge and include the following:

New 2012 Harley-Davidson motorcycles, H-D1 customization and MotorClothes® riding gear and apparel, including free helmet fittings

·        Harley-Davidson Custom Ride-In Show, Thursday August 11

·        XR1200 Racing Experience presented by Harley-Davidson Insurance

·        Muscular Dystrophy Association (MDA) pin sales and Custom Motorcycle Raffle

·        Free Bike Wash

·        Willie G. Commemorative Merchandise

·        AMD World Championship of Custom Bike Building, August 8-10

·        Women’s Area including the JUMPSTART rider experience, bike lift and more

 

Harley-Davidson demo rides for the new 2012 motorcycles will be available in Sturgis at Hersrud’s Chevrolet Dealership near Interstate 90 at Exit 30 from Saturday, August 6 to Friday, August 12. Riders can enjoy as many bikes as they want, but must have a valid motorcycle license and adhere to riding gear requirements and safety rules. There will also be a 2012 Harley-Davidson motorcycle display at this location, including a Fit Shop display for motorcycle customization.

 

For a complete listing of Harley-Davidson events at the 2011 Sturgis Rally, please visit www.harley-davidson.com/sturgis

Some incredibly creative and passionately customized bikes at the Sturgis Rally will be displayed at the Harley-Davidson Ride-In Show, on Thursday, Aug. 11 at 3rdand Lazelle streets. There is a $10 entry fee, and all proceeds will be donated to MDA with cash prizes awarded in all categories.

There will be a pin stop and merchandise sales for Harley Owners Group (H.O.G.) members at the Harley-Davidson Lazelle Street location, H.O.G. members can get a special pin at the AHDRA races, and more information on other H.O.G. events is available at www.members.hog.com

 Race fans will be able to check out the AHDRA Screamin’ Eagle Performance Parts Race at the Sturgis Dragway on August 10 and August 11, so visitwww.ahdra.com

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com