Victory Releases 2011 Models

Victory Motorcycles, a Minnesota-based company, continues to push forward with new products and innovations.  Each July, Victory debuts its line-up to the world and this year was no exception.  Victory is enticing buyers with big motors, updated transmissions, black-out components and new exhaust notes.  Other refinements include providing ABS standard on some of its models.  So, let’s take a look at some of the changes for 2011.

One of the biggest changes this year is the decision to include Victory’s 106 inch V-Twin in every model.  Based on the model of bike, Victory is including the 106 in two versions.  The first is a stage 1 106 V-Twin pumping out a claimed 92 hp and 109 lb-ft

Victory 106 V-Twin

of torque.  This motor is included in the Cross Country, Cross Roads, Victory Vision and Arlen and Cory Ness Signature bikes.  For more stump pulling power, Victory includes their 106 Stage 2 V-Twin that churns out 97 hp and 113 lb-ft of torque.  This motor is included in the Vegas, Jackpot, Hammer and Kingpin including the 8-ball versions.

Both V-twin motors are coupled to a 6 speed transmission which provides a true overdrive gear for smooth cruising at highway speeds.  Victory has re-designed its transmissions to reduce gear whine as well as lower driveline lash by a claimed 66%.  In addition, Victory has included a “neutral assist” feature that makes it easier for a rider to find neutral at a stop.

Victory rocked the motorcycle world in 2008 with the release of the Vision.  The

Victory Vision Tour

Vision is the company’s long distance touring bike.  The 2011 Victory Vision Tour

now includes the added advantage of ABS.  ABS provides the rider with an advanced braking system that minimizes lockup on heavy braking.  Additional enhancements

to the Vision line include round handlebars which allow for easier mounting of devices, easier opening saddlebag compartments and newly designed exhaust tips.

The Cross Country and Cross Roads continue to be an extremely popular bike for Victory.  Current owners have been hoping for a trunk for their long distance

machines.  Victory answered this year by providing a Lock & Ride trunk package for the Cross Country and Cross Roads.  This trunk has built-in speakers, LED tail lights and can be mounted or removed in seconds.  The trunk can hold two full faced helmets and provides a padded passenger

Victory Cross Country

backrest for the long hauls.  With cavernous saddlebags and a trunk that provides a combined 39 gallons of storage, just about everything can be brought along on that road trip.

Victory introduced a new program this year for its Cross Roads bike called the CORE Custom Program.  This program allows potential buyers to design a Cross Roads exactly to their liking before even leaving the dealership.  Buyers can add different types of accessories such as saddlebags, windshields and highway bars before they make their final purchase decision.   This flexibility allows the buyer to customize a bike without investing in stock parts that will be replaced later.

Victory continues to offer a no frills blacked out 8-ball version of its Vegas, Hammer, Kingpin and Vision.   8-Ball versions feature very little chrome but a lot of attitude.  With the same power plant and transmission as the other bikes in the lineup, the 8-ball versions provide a lot of performance at a reduced price.

The Ness family continues to provide signature series bikes for Victory.  Arlen and Cory have provided these masterpieces for several years, however, Zach Ness, Cory’s son, is now following the family trend. Arlen Ness continues to add his creative designs to the Victory Vision this year with a really impressive scroll design.  A true work of art that features a unique paint process that looks like engraved metal highlights the Vision.  Another addition to the Ness Signature Series is the Cory Ness

Victory Cory Ness Cross Country

Cross Country.  A beautiful Sunset Red paint job created by Cory Ness as well as an abundance of Ness chrome accessories adores this model.   The Cory Ness Cross Country even sports a custom suede leather seat.  Zach Ness has learned from his family and designed a really distinctive Vegas.  Diamond cut cylinder heads and precision cut wheels makes this Vegas stand out in the crowd.  Other enhancements include a custom seat, Ness chrome and stunning suede black paint with custom graphics.

The Victory Hammer, an aggressive fat tire muscle bike, continues in 2011.  The Hammer sports an inverted front fork, a 250 mm rear tire and dual disc front brakes.  With the addition of the 106 inch Stage 2 V-twin, this muscle bike is sure to please the high performance cruiser crowd.  The Hammer S continues show attitude with the addition

Victory Hammer S

of blacked out custom details and an aggressive paint scheme. Other models such as the Jackpot, Vegas and Kingpin continue to provide impressive components such as new paint and a new power train.

For more information about the 2011 models, including building your own custom Victory, check out www.victorymotorcycles.com

Victory Motorcycle Sales Surge 83% in Q1


If you’re looking to exchange a few thousand dollars for stock in a growing powersports brand perhaps Polaris should be your first consideration.  The American company which sells ATV’s,side by sides,  snowmobiles, Victory and KTM motorcycles enjoyed an overall  16% increase in sales to $361.7 million from last year’s first quarter.  Polaris Industry Inc, (PII 64.47, +4.58, +7.65%) released a report today in which all of its numbers were up across the board from the first quarter of 2010.

When other OEM’s were cutting back on advertising and laying off workers, Polaris took advantage of weaker competitors and forged ahead.

“Our first quarter results demonstrate that the investments we made throughout the economic downturn have prepared us well to accelerate growth in 2010. Our first quarter sales and earnings growth exceeded our expectations driven by solid execution of our long-term strategy, which includes successfully developing and marketing innovative new products and improving operational efficiencies across our business,” commented Scott Wine, Polaris’ Chief Executive Officer.

Victory Sales Increase 83% Over Last Year

Continuing agressive advertising campaigns, and innovative new motorcycle lines help push sales of the On-Road division, which primarily consists of Victory motorcycles, to an 83% increase during the first quarter of 2010 when compared to the same period in 2009. This marks the 2nd straight quarter of market share gains and retail sales growth for Victory and reflects the acceptance of the new model year 2010 motorcycles including the new Cross Country(TM) and Cross Roads(TM) touring models.

The heavyweight cruiser and touring motorcycle industry remained weak during the quarter, but Victory continued to benefit from aggressive and innovative efforts to accelerate growth. Victory motorcycles had strong retail sales during the 2010 first quarter, increasing in the mid-teens percent range in North America compared to the first quarter last year, resulting in market share gains for the quarter. North American dealer inventory of Victory motorcycles declined 25 percent in the 2010 first quarter compared to 2009 comparable levels.

First Quarter Performance Summary

(in thousands except per share data)

Three Months ended March 31,2010

Product line Sales 2010 2009 Change

Off-Road Vehicles $ 250,403 $ 215,461 16 %

Snowmobiles 5,554 8,166 -32 %

On-Road/Victory Motorcycles 25,353 13,836 83 %

Parts, Garments & Accessories 80,398 74,561 8 %

Total Sales $ 361,708 $ 312,024 16 %

Gross profit $ 94,914 $ 76,434 +24 %

Gross profit as a % of sales 26.2 % 24.5 % +170 bpts

Operating expenses $ 67,234 $ 58,047 +16 %

Operating expenses as a % of sales 18.6 % 18.6 % –

Operating Income $ 31,936 $ 22,791 +40 %

Operating Income as a % of sales 8.8 % 7.3 % +150 bpts

Net income $ 19,771 $ 8,458 +134 %

Net income as a % of sales 5.5 % 2.7 % +280 bpts

Diluted net income per share $ 0.59 $ 0.26 +127 %