Victory Storm Sturgis

Victory Motorcycles is making its presence
felt at the 71st Annual Sturgis Rally in
2011. In addition to their unique, downtown Sturgis
location, Victory will have its largest ever test fleet
available for demo rides. As an official Sponsor of
the Sturgis Legendary Buffalo Chip, Victory will be
participating in Chip activities all week and donating
a bike to be given away at the end of the rally. Here’s what
Victory owners and other rally goers can look forward to:
• Demo Rides on all Victory models, August 6-12 9:00 -5:00, I-90,
Exit 30
• A Victory Owners Ride and Reception at the Buffalo Chip August 11
- 3:30 – 5:00 p.m. self-guided ride
- 5:00 – 8:00 p.m. reception
• A Chance to win a Free Klock Werks customized Victory Kingpin
(register @ buffalochip.com)
• A Unique Display of Victory Products at 1100 Main Street,
August 6-12 9:00 a.m. – 9:00 p.m.
• VIP visits from Victory partners Arlen, Cory and Zack Ness, Roland
Sands, The Klock Werks team and Survivor TV Series star Rupert
Boneham
The historic bank building that Victory occupies at First and Main in
downtown Sturgis will showcase their latest models including the
early release 2012 High-Ball that was introduced in January. Rally
apparel and complete information on the entire line of Victory
Motorcycles will also be available.
Three 18-wheelers from Victory’s six-truck national demo fleet will
provide more than 30 bikes for free demo rides. The demo site is
located less than a mile from downtown Sturgis at Exit 30 on I-90.
Victory manufacturers more than 16 models – all powered by the
Freedom 106 engine with 6-speed transmission. Most models from the
value priced, blacked-out 8-Ball series to the Victory Vision Tour
will be available to ride from Saturday August 6th to Friday August
12th from 9 a.m. till 5 p.m. Downtown hours for the Victory Store will
be Saturday, August 6th until Saturday, August 13th from 9 a.m. until
9 p.m.
A Victory Kingpin, customized by the pros at Klock Werks Kustom Cycle,
is being provided this year for the Buffalo Chip Bike Give-Away. The
lucky winner will be chosen from a group of finalists and awarded the
tricked out custom live on-stage Friday of Rally Week. As always,
Victory will host a ride-in during the Rally for Victory owners. “The number of Victory’s
grows every year and with our corporate headquarters so close to Sturgis, we view the Rally as
an annual event for our employees and customers,” states Steve Menneto, Victory GM. Victory’s
offices are located in neighboring Minnesota and manufacturing is in Iowa.
The 2011 Victory Owners Ride and Reception for will take place Thursday August 11 from
3:30 p.m. to 8:00 p.m. starting in Deadwood, and ending at the Buffalo Chip and will include
food and soft drinks. As an official sponsor of the legendary Buffalo Chip, Victory will provide
free Special Guest parking. Victory owners will also have access to the Buffalo Chip Events
Center with the 2011 Motorcycles as Art display and Chip Gardens on the evening of the Ride-
In. Victory is also a sponsor of the Buffalo Chip Legends Ride which will take place on August
8th. Celebrity’s may include Arlen, Cory and Zack Ness, Roland Sands and Rupert Boneham,
Survivor TV Series star as wel as many other motorcycling celebrities.
For more information, on Victory at Sturgis, including updated times and dates, go to
www.victoryatsturgis.com.
About Polaris
With annual 2010 sales of $1.99 billion, Polaris designs, engineers,
manufactures and markets off-road vehicles (ORVs), including
allterrain vehicles (ATVs), the Polaris RANGER(r) Side x Sides,
snowmobiles and Victory motorcycles for recreational and
utility use and has recently introduced a new on-road electric
powered neighborhood vehicle. Polaris is a recognized leader
in the snowmobile industry; and one of the largest manufacturers
of ORVs in the world. Victory motorcycles established in 1998 and
representing the first all-new American made motorcycle from a major
company in nearly 60 years, are rapidly making impressive in-roads
into the cruiser and touring motorcycle marketplace. Polaris also enhances
the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at
Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and
the Company is included in the S&P MidCap 400 stock price index. Information about the complete line of Polaris
products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris
homepage at www.polarisindustries.com.

Victory Releases 2011 Models

Victory Motorcycles, a Minnesota-based company, continues to push forward with new products and innovations.  Each July, Victory debuts its line-up to the world and this year was no exception.  Victory is enticing buyers with big motors, updated transmissions, black-out components and new exhaust notes.  Other refinements include providing ABS standard on some of its models.  So, let’s take a look at some of the changes for 2011.

One of the biggest changes this year is the decision to include Victory’s 106 inch V-Twin in every model.  Based on the model of bike, Victory is including the 106 in two versions.  The first is a stage 1 106 V-Twin pumping out a claimed 92 hp and 109 lb-ft

Victory 106 V-Twin

of torque.  This motor is included in the Cross Country, Cross Roads, Victory Vision and Arlen and Cory Ness Signature bikes.  For more stump pulling power, Victory includes their 106 Stage 2 V-Twin that churns out 97 hp and 113 lb-ft of torque.  This motor is included in the Vegas, Jackpot, Hammer and Kingpin including the 8-ball versions.

Both V-twin motors are coupled to a 6 speed transmission which provides a true overdrive gear for smooth cruising at highway speeds.  Victory has re-designed its transmissions to reduce gear whine as well as lower driveline lash by a claimed 66%.  In addition, Victory has included a “neutral assist” feature that makes it easier for a rider to find neutral at a stop.

Victory rocked the motorcycle world in 2008 with the release of the Vision.  The

Victory Vision Tour

Vision is the company’s long distance touring bike.  The 2011 Victory Vision Tour

now includes the added advantage of ABS.  ABS provides the rider with an advanced braking system that minimizes lockup on heavy braking.  Additional enhancements

to the Vision line include round handlebars which allow for easier mounting of devices, easier opening saddlebag compartments and newly designed exhaust tips.

The Cross Country and Cross Roads continue to be an extremely popular bike for Victory.  Current owners have been hoping for a trunk for their long distance

machines.  Victory answered this year by providing a Lock & Ride trunk package for the Cross Country and Cross Roads.  This trunk has built-in speakers, LED tail lights and can be mounted or removed in seconds.  The trunk can hold two full faced helmets and provides a padded passenger

Victory Cross Country

backrest for the long hauls.  With cavernous saddlebags and a trunk that provides a combined 39 gallons of storage, just about everything can be brought along on that road trip.

Victory introduced a new program this year for its Cross Roads bike called the CORE Custom Program.  This program allows potential buyers to design a Cross Roads exactly to their liking before even leaving the dealership.  Buyers can add different types of accessories such as saddlebags, windshields and highway bars before they make their final purchase decision.   This flexibility allows the buyer to customize a bike without investing in stock parts that will be replaced later.

Victory continues to offer a no frills blacked out 8-ball version of its Vegas, Hammer, Kingpin and Vision.   8-Ball versions feature very little chrome but a lot of attitude.  With the same power plant and transmission as the other bikes in the lineup, the 8-ball versions provide a lot of performance at a reduced price.

The Ness family continues to provide signature series bikes for Victory.  Arlen and Cory have provided these masterpieces for several years, however, Zach Ness, Cory’s son, is now following the family trend. Arlen Ness continues to add his creative designs to the Victory Vision this year with a really impressive scroll design.  A true work of art that features a unique paint process that looks like engraved metal highlights the Vision.  Another addition to the Ness Signature Series is the Cory Ness

Victory Cory Ness Cross Country

Cross Country.  A beautiful Sunset Red paint job created by Cory Ness as well as an abundance of Ness chrome accessories adores this model.   The Cory Ness Cross Country even sports a custom suede leather seat.  Zach Ness has learned from his family and designed a really distinctive Vegas.  Diamond cut cylinder heads and precision cut wheels makes this Vegas stand out in the crowd.  Other enhancements include a custom seat, Ness chrome and stunning suede black paint with custom graphics.

The Victory Hammer, an aggressive fat tire muscle bike, continues in 2011.  The Hammer sports an inverted front fork, a 250 mm rear tire and dual disc front brakes.  With the addition of the 106 inch Stage 2 V-twin, this muscle bike is sure to please the high performance cruiser crowd.  The Hammer S continues show attitude with the addition

Victory Hammer S

of blacked out custom details and an aggressive paint scheme. Other models such as the Jackpot, Vegas and Kingpin continue to provide impressive components such as new paint and a new power train.

For more information about the 2011 models, including building your own custom Victory, check out www.victorymotorcycles.com